可爱的新疆 / 空间

本案委托方是高端宴请最具影响力品牌,第一次以新疆菜为基础,民族特色为框架,在一层达6500㎡整体呈L型建筑空间中,打造新疆旅游一站式综合餐饮的新疆名片。

The client of this case is the most influential brand of high-end banquets. For the first time, based on Xinjiang cuisine and national characteristics, it creates a one-stop comprehensive catering business card of Xinjiang Tourism in an overall L-shaped building space of 6500 M2 on the first floor.

微信图片_20210312140941.jpg一个月不同渠道和方式采风北疆及南疆重要城镇,在三个月内无数次的讨论,大到方向定位,小到产品植入的呈现方式,每一次都是一场头脑风暴,从起初几个主创人员,到后来加入各领域专家,足矣说明委托方对此项目的重视,而我们也丝毫不敢怠慢。通过一次次对方案的推敲、打磨,甚至推翻重来,我们对于本土文化有了更深入的理解,也对项目有了更清晰的认识,同样委托方也认可了我们,对于这个需要满足同时容纳1500人就餐,散台区、宴会区、集市区(明档及新零售)、演绎,采用微缩式新疆风貌,依托人文特色以及独有建筑语言打造。商务包厢由13个世居民族为出基础,各包各色,细节的反复控制才能体现出民族特色与现代装修的融合。

Every month, there are different channels and ways to collect wind from important towns in northern and southern Xinjiang. In three months, there are countless discussions, ranging from the orientation to the presentation of product placement. Every time is a brainstorm. From a few main creators at the beginning to joining experts in various fields later, it shows that the client attaches great importance to the project, and we dare not neglect it at all. We have a deeper understanding of the local culture and a clearer understanding of the project through repeated deliberation, polishing and even overturning of the scheme. Similarly, the client has also recognized our need to accommodate 1500 people for dining at the same time, including scattered area, banquet area, downtown area (open stalls and new retail) and deduction, adopting miniature Xinjiang Style and relying on Humanistic characteristics and unique architectural language. The business box is based on 13 ethnic groups, each with different colors, and the repeated control of details can reflect the integration of national characteristics and modern decoration.

最终这个6500㎡的“巨兽”通过正式的建筑群落手法变身为8800㎡,成为新疆餐饮最大的独立餐饮门店。也是大众评选最具文化特色餐饮门店,截止目前接待人次已突破百万。

In the end, the 6500 square meter "giant" changed into 8800 square meters through the formal architectural community approach, becoming the largest independent restaurant in Xinjiang. It is also the most cultural restaurant selected by the public. So far, the number of reception has exceeded one million.


TAG: 民族特色餐厅设计 餐厅设计 室内设计

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