欢乐纳瓦家的馕 / 空间

随着天地交合,一颗爱自由的心在地平线上燃烧,萦绕不落的太阳在眼前也在远方。

                                         —《欢乐纳瓦》  HDD 杨波

With the intersection of heaven and earth, a free heart burns on the horizon, and the lingering sun is in the distance.

"Happy Nava" HDD Yang Bo

4.jpg馕是传统新疆人日常最为熟知的食品,并随着社会的发展与人们意识的提高,馕的品种也是越发的丰富起来,品种新颖,口感也各具特点,在当下社会备受消费者的喜爱,甚至吸引到更多的疆外人士。一样传统食品能够在成年累月中发展到对现今餐食领域起到相当的影响力,其背后的故事及文化背景更是值得我们去深究及了解的。

Nang is the most well-known food in traditional Xinjiang. With the development of society and the improvement of people's awareness, the varieties of Nang are becoming more and more abundant. The varieties are novel, and the taste has its own characteristics. In the current society, Nang is loved by consumers, and even attracts more people from outside Xinjiang. Traditional food can develop over the years and play an important role in today's food industry. The story and cultural background behind it are worth studying and understanding.

 空间主要以操作性功能为主,整体分为三个区块,左边为打馕区,做为主要的功能区域,其中包含馕的制作及售卖;中间为展示区,主要以展示民族特色糕点为主;右边为后厨部分,主要以糕点制作及基础加工为主。

The space is mainly for operational functions, which is divided into three blocks as a whole. On the left is Danan area, which is the main functional area, including the production and sale of Nang; in the middle is the exhibition area, which is mainly for the display of national characteristic cakes; on the right is the kitchen part, which is mainly for the production and basic processing of cakes.

此方案的空间形象设计理念上,是通过一种简单的手法,用几种新旧质感不同的材质,艺术化的进行碰撞组合,以体现时间的概念,抽象的表达一个关于馕的故事,或者说是形成一个故事背景,其中即会体现过去传统文化的粗放与沉淀,又会凸显当下与时俱进的时尚与精美。

The concept of space image design of this scheme is to use a simple method, using several materials with different old and new textures to artistically collide and combine, so as to reflect the concept of time, abstractly express a story about Nang, or form a story background, which will not only reflect the extensive and precipitation of traditional culture in the past, but also highlight the time of advancing with the times Elegant and elegant.

 空间设计通过视觉冲击来感受产品的过去,现在及未来。其中再融入饰品装饰,为整体空间形象上增加更多的亲和力,在将来的品牌打造上,我们挖掘一个真正的跟馕有关的故事或传说做为基础背景,衍生出与产品相关的更多内容,最终从空间到产品本身,将会形成一个极具特色的完整的品牌形象。

Space design can feel the past, present and future of products through visual impact. In the future brand building, we dig a real story or legend related to Nang as the basic background, and derive more content related to the product. Finally, from the space to the product itself, we will form a complete brand image with great characteristics.

提到新疆,你能想起什么?

天,高,地,广,山,静,水,秀,

一切都那么不加修饰;新疆的人和事,粗犷而精美,

谈吐,爽直风趣,风情,朴实无华,吃喝,美味天成,

玩乐,随心所欲,一切都那么至情至性!

When it comes to Xinjiang, what can you think of?

Sky, high, earth, wide, mountain, quiet, water, show,

The people and things in Xinjiang are rough and exquisite,

Talk, straightforward and funny, amorous feelings, simple and unadorned, eat and drink, delicious,

Play, do as you please, everything is so emotional!


TAG: 民族特色餐厅设计 餐厅设计 室内设计

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