石榴红了 · 疆滋疆味  首都店 / 空间

北京,我们的首都,不仅是我们祖国的经济、文化、政治中心,也是美食、艺术、人才的聚集地。电话响起,那头熟悉的声音问:我们要进军内地了你们准备好了吗?回:哪里?北京三环内。

Beijing, our capital, is not only the economic, cultural and political center of our motherland, but also the gathering place of food, art and talents. The phone rang, the familiar voice asked: we are going to enter the mainland, are you ready? Back: where? Within the Third Ring Road of Beijing.

想想其实这是必然的,新疆品牌走入内地一线城市已经屡见不鲜,更何况石榴红了一店二店在乌鲁木齐这一年的成绩斐然,好评如潮。但不同于其他品牌的风格浓郁,民族特征强烈,石榴红了是新疆新时尚餐饮的代表,要在首都也是一个时尚聚集的地方展开新的征途,这无疑是对设计团队的又一次更高要求的挑战,一次大胆的尝试,一种延续的尝试,一种时尚的尝试,让我们一起期待……

In fact, this is inevitable. It is not uncommon for Xinjiang brands to enter the first tier cities in the mainland. What's more, one store and two stores of pomegranate red have made remarkable achievements in Urumqi this year and received a lot of praise. But different from other brands with strong style and strong national characteristics, pomegranate red is the representative of Xinjiang's new fashion catering. It is undoubtedly a challenge to the design team to launch a new journey in the capital, which is also a fashion gathering place. It is a bold attempt, a continuation attempt and a fashion attempt. Let's look forward to it together

因为石榴红了乌鲁木齐一店二店的成功,所以,石榴红了北京店的初次对接,非常简短,只用了半个小时,要求就是他依然是石榴红了。于是乎留给设计团队的就是自虐式的头脑风暴,风格要延续还是创新?元素是彻底替换,还是升级更新?甚至保留不变?每一细节都值得重新推敲,空间更矮,面积更小,功能空间增多,不影响评效……

Because pomegranate red has contributed to the success of one store and two stores in Urumqi, the first docking of pomegranate red with Beijing store was very short, which took only half an hour. The requirement is that it is still pomegranate red. So what is left to the design team is masochistic brainstorming. Should the style continue or innovate? Is the element completely replaced or upgraded? Or even remain the same? Every detail is worth rethinking, the space is shorter, the area is smaller, the function space is increased, and the evaluation effect is not affected

最终提交方案,2个小时完成整体汇报,委托方一致通过。好吧!这当然不是全部,这当然没有这么简单。在委托方听完方案诠释后标示,他们也一直在纠结,但我们两方团队不约而同的做出了一个高度一致的选择,在空间非常不理想的情况下,对70%元素优化延续,再增加30%的创新元素整体设计与融合。这样才更有利于新生品牌的形象建立与文化输出。

The final proposal was submitted, and the overall report was completed within 2 hours, which was unanimously approved by the client. ok That's not all, of course. It's not that simple. After the client listened to the interpretation of the scheme, they had been struggling, but our two teams made a highly consistent choice. In the case of very unsatisfactory space, we optimized and continued 70% of the elements and added 30% of the innovative elements to the overall design and integration. Only in this way can it be more conducive to the image building and cultural output of new brands.


TAG: 民族特色餐厅设计 餐厅设计 室内设计

Copyright © 2006-2020 圣丹迪设计 版权所有 | 网站地图 | 新ICP备14012365号 新公网安备65010402000977
友情链接: 新疆展厅设计 新疆酒店设计 新疆餐厅设计 新疆办公室设计 新疆公装设计 新疆民族特色餐饮设计 新疆商业设计 新疆公共空间设计