《西域伙伴》牛肉面馆 / 空间

  《西域伙伴》是资方餐饮企业旗下新衍生出的独立品牌,作为传统餐品类商业,在当今市场需求环境下,为吸引更多年轻消费群体,以朝气活力的都市时尚感成为品牌形象主导。因此,项目作为该品牌创立之后的第一家门店,其店内的整体体验感,要与之前企业母品牌之下的店面空间,以及被市场所熟知的符合餐品传统属性的空间,形成绝对性的差异化,通过设计的语言展现全新的空间形象,使其成为当地年轻消费群体接受与喜爱的消费打卡网红店。

"Western region partner" is a new independent brand of catering enterprises. As a traditional catering business, in order to attract more young consumers in today's market demand environment, the brand image is dominated by the energetic urban fashion sense. Therefore, as the first store after the establishment of the brand, the overall sense of experience in the store should be absolutely different from the store space under the parent brand of the previous enterprise, as well as the space well known by the market in line with the traditional attributes of food products. Through the design language, the brand-new space image will be displayed, so that it will become a popular consumer for the local young consumer groups Punch in the red shop.

  空间设计思路:

  1.空间形态:

  a.“伙伴”:给传统与现代之间赋予伙伴关系,将传统西域古建筑元素的拱形作为提取,向现代都市时尚化进行合理性演变,成为空间的主要形态构成。

  b.色彩:通过空间色彩之间的互动关系,使VI形象主体色相对突出,结合造型,形成强烈的视觉

  冲击感,家具色彩的植入,使红绿之间的补色关系在时尚的概念体系中更加和谐。

  2.材质属性:餐食的基础原材“水”,用水纹不锈钢作为表现,置于空间顶面,通过光线的折射,隐隐约约,

  为空间的活跃时尚增添了沉浸感,仿古铜金属,其时尚的光泽感与斑驳的纹理结合,温和而高级,

  让西域色彩从传统沉淀于现代感之中,同时也对应餐品的文化属性进行了表达。

  3.灯光:空间整体光线以间接照明为主,为突出就餐体验的品质感及空间,对应餐位补充了点光源,又将VI的LOGO形象进行分解放大,以自发光的形式置于墙面,让空间的时尚感得到了升华。

Space design ideas:

1. Space form:

a. "Partner": to endow the partnership between tradition and modernity, to extract the arch of the traditional western region ancient architectural elements, to rationally evolve to the modern urban fashion, and to become the main form of space.

b. Color: through the interactive relationship between space colors, the main color of VI image is relatively prominent, combined with modeling, forming a strong visual effect

The sense of impact and the implantation of furniture color make the complementary relationship between red and green more harmonious in the fashion concept system.

2. Material properties: water, the basic raw material of the meal, is represented by stainless steel with water grain, which is placed on the top of the space and is faintly reflected by the light,

It adds a sense of immersion to the active fashion of the space. The antique copper metal combines the fashionable luster with mottled texture, which is gentle and advanced,

Let the western region color from the traditional precipitation in the modern sense, but also corresponding to the cultural attributes of the food were expressed.

3. Lighting: the overall lighting of the space is mainly indirect lighting. In order to highlight the sense of quality and space of dining experience, the point light source is added to the corresponding dining place, and the logo image of VI is decomposed and magnified, which is placed on the wall in the form of self illumination, so that the sense of fashion of the space is sublimated.


TAG: 空间设计 餐厅设计

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