龙霏干果新零售 / 空间

随着经济的快速发展,人们的追求也越发高涨,对食品的要求也越来越高,追求享受、满足自己的欲望。实际土特产更能让很多人产生对家乡的感觉;土特产更能让人产生对家乡的记忆;对家乡亲人的思念;对家乡风光和风味的回味······ 

With the rapid development of economy, people's pursuit is also higher and higher, the demand for food is also higher and higher, the pursuit of enjoyment, to meet their own desire. In fact, local products can make many people feel more about their hometown; local products can make people remember their hometown; miss their relatives; aftertaste the scenery and flavor of their hometown······

C.jpg此案为新疆土特产零售店,位于临街商铺,在整条街道中为了能脱颖而出,对门头做了大的改动,第一从视觉上吸引行走中的路人,第二最大化展示售卖的特色产品,我们以通透的玻璃,室外门头巧妙应用特产做展示,室内临窗以土著炒法及原生态环境展示,室内外的结合,让路人很清晰的识别到室内的售卖产品和环境。由于整体空间相对有限,室内以回形动线陈列,避免顾客走回头路,当顾客进入空间便能赏心悦目地欣赏到琳琅满目的陈列,从而增加顾客的购买欲。

This case is a local specialty retail store in Xinjiang. It is located in a shop near the street. In order to stand out in the whole street, it has made great changes to the door. First, it can visually attract passers-by, and second, it can maximize the display of characteristic products. We use transparent glass, ingenious application of specialty products on the outdoor door head, indigenous frying method and original ecological environment on the indoor window The combination of outside and inside makes the passer-by clearly identify the products and environment for sale inside. As the overall space is relatively limited, the interior is displayed in the form of moving lines to avoid customers going back. When customers enter the space, they can enjoy a variety of displays, thus increasing customers' desire to buy.


B.jpg龙霏干果作为新疆土特产零售体验店,希望能在满足理想购物舒适的前提上,兼具一定的文化属性,在新疆不同城市已开多家,这是乌市首家店,后期会带着具有新疆土特产文化符号遍布新疆甚至走出新疆,简洁的设计风格,但又与纯粹的现代风格略有不同,设计选用材料 非常简洁,整体实木与稻草漆的有机结合,不仅体现年代感还不失厚重感,从而营造出浓厚的新疆本土文化气息。

Longfei dried fruit, as a local product retail experience store in Xinjiang, hopes to meet the ideal shopping comfort and have certain cultural attributes. It has opened many stores in different cities in Xinjiang, which is the first store in Urumqi. In the later stage, it will spread all over Xinjiang and even go out of Xinjiang with the cultural symbols of Xinjiang local products. The simple design style is slightly different from the pure modern style, and the design is simple The selected materials are very simple. The organic combination of solid wood and straw paint not only reflects the sense of age but also the sense of massiness, thus creating a strong local culture in Xinjiang.

当你走近龙霏干果新零售体验店,透过玻璃橱窗看着用土著炒法正在进行翻炒的干货,略微冒着小烟雾,年长的大叔大婶,或者身穿新疆服饰的帅气小伙,一系列的行为动作,处在此环境已上升为一种行为艺术,行走的路人难以不驻足多看几眼,几乎可以隔窗闻香,令人垂涎欲滴,你还能抵挡土著炒货的诱惑吗?    

When you approach Longfei dried fruit new retail experience store, you can see through the glass window the dried goods that are being fried by the indigenous method. With a little smoke, the elder uncle and aunt, or the handsome guy in Xinjiang clothes, a series of behaviors and actions, in this environment, have become a kind of behavior art. It is hard for passers-by to stop to see more, and almost smell through the window It's mouth watering. Can you resist the temptation of native speculators?


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