那拉提花海主题乐园总规 / 建筑

项目位于新疆伊犁州新源县那拉提花海旅游主题乐园,为乐园的衍生产品,此园区的开发面向的是全国乃至全球的消费群体。在有着“空中草原”之称的那拉提,被大美自然风景环抱,在这里,是“诗和远方”最好的归宿。

The project is located in Nalati Huahai tourism theme park, Xinyuan County, Yili Prefecture, Xinjiang. It is a derivative product of the park. The development of the park is for the national and even global consumer groups. Nalati, known as "Grassland in the sky", is surrounded by beautiful natural scenery. Here, it is the best destination for "poetry and distance".

此项目为旅游项目,并且在当地,以住宿为主的旅游商业以形成一定的竞争力,因此,在规划设计中,如何在占地100亩的地块上,让项目能够在未来的经营中开花结果,并且在具备同等竞争力的环境中脱颖而出,这将成为整体规划到战略布局的重要思考点。

This project is a tourism project, and in the local, accommodation based tourism business to form a certain competitiveness, therefore, in the planning and design, how to cover an area of 100 acres of land, so that the project can blossom and bear fruit in the future operation, and stand out in the environment with the same competitiveness, this will become an important thinking point from the overall planning to the strategic layout.

首先,在满足甲方需要的基本功能上,我们还能做出哪些新颖的业态,并且让它能够充满活力,持久的存在?最终的点回落于文化及人群的消费意识上,因此我们在规划中,把草原文化置于设计的核心位置,一切将围绕着文化四面展开,民族迁徙、英雄战役、民俗生活等风情,无处不在,像草原的河流一样,将各功能区块联系起来,不只是静态感受,还会用互动的形式将消费者的心牢牢拴住,使其流连忘返。

First of all, on the basis of meeting the basic functions of Party A's needs, what new formats can we make, and make it full of vitality and lasting existence? The final point falls back to culture and people's consumption consciousness. Therefore, in the planning, we put grassland culture at the core of the design. Everything will be around culture. Ethnic migration, heroic battles, folk life and other customs are everywhere. Like rivers in grassland, they connect various functional blocks. They are not only static feelings, but also interactive Consumers' hearts are firmly tied, making them linger.

就像以文化为核心的理念一样,各功能区块之间的关系也是如此,规划的实践过程中,场地中心区域作为整体的核心,主要以户外休闲、风情文化体验、骑马休闲娱乐及户外就餐体验等动态体验项目为主,与四面形成发散式联系,让周边住宿等功能区块将其围绕,如此可将园区动、静区域合理安排的同时,又使得体验者从周边各个区块参与到动态核心区域的便捷性更加凸显,就如同我们的一带一路的占率方针,将其映射及贯穿于整个项目当中,使项目在未来的运营中良性的成长,从而成为那拉提最具竞争力的旅游项目典范。

Just like the concept of culture as the core, the relationship between the functional blocks is the same. In the process of planning practice, the central area of the site, as the core of the whole, mainly focuses on dynamic experience projects such as outdoor leisure, customs and cultural experience, horse riding entertainment and outdoor dining experience, forming a divergent connection with the four sides, so that the surrounding functional blocks such as accommodation can surround it, In this way, one belt, one road zone, will make the experience more reasonable. The convenience of the participants from the surrounding areas to the dynamic core area will become more prominent. It will be reflected in the whole project as well as the whole area's policy of occupation. This will enable the project to grow smoothly in the future operation, thus becoming the most competitive tourism project model of the city. .

TAG: 建筑规划 建筑设计

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